Publication date october 06 2010 youve got a good idea you know it could make a crucial difference for you your organization your community you present it to the group but get confounding . P9 to get people to truly buy into a new idea you can go into the arena armed with the knowledge in this book and encourage them not stop them from sending in the lions p9 we focus on how you keep those good ideas from being shot down and how you build. Best of all if after reading an e book you buy a paper version of buy in saving your good idea from getting shot down read the book on paper it is quite a powerful experience. In the preface to buy in saving your good idea from getting shot down john kotter and lorne whitehead say it would be wonderful if the good ideas you champion on or off the job could simply stand on their own but far too often this is not the case. Buy in saving your good idea from getting shot down is about creating change on a smaller level by selling your ideas to the people who matter we have all given birth to ideas that die because
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