Buyology how everything we believe about why we buy is wrong martin lindstrom isbn 9781847940117 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Buy ology how everything we believe about why we buy is wrong by martin lindstrom1905 07 01 martin lindstrom isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Why airlines dont have a thirteenth row or why we believe in fortune cookies basically ritual and superstition exert potent influence on how and what consumers buy chapter 6 looks at religion and what religion is concluding that there isnt a god spot according to fmri scans of nuns brains however consumers do place more faith in different brands talking about were hertz and they . Enter buyology how everything we believe about why we buy is wrong a book that shares the results from whats described as a three year 7m study to measure the neurological reactions of 2000 people across five countries as they were exposed to advertising and marketing messages. Martin lindstroms buyoology is described as containing findings from his ground breaking three year multi million dollar neuromarketing study and answers questions about what truly influences our decisions about what we buy
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